Fitness People

Background

Fitness People is a mobile fitness app that unites users to a fitness community that empowers them to stay consistent with their fitness and nutritional goals through personalized plans, trackers, and social interconnectivity.

My role

As a UI/UX designer, my goal was to take user research conducted by a UX team to discover the goals, needs, motivations, and frustrations of millennials pertaining to phyiscal fitness and health then design an interactive experience that motivates them to stay persistent with their fitness and nutrition goals.

I was also responsible for building the Fitness People prototype to demonstrate how each user flows works.

User Persona

Design Principles

I researched companies within the fitness space to learned about what makes each company unique, successful, and found opportunity gaps that I could consider for ideation. With my research findings coupled with my understanding of my user's needs, goals, and motivations, the following design principles were formed:

Personalization

User must be able to customize their fitness and nutrition plan that fits their needs and interest.

Empowerment

The product must give the user the power to take control of their fitness experience.

Tracking

User must be able to track their history and daily activities.

Commitment

The product keeps users commited by uniting them to a community that makes them feel they are part of something greater than themselves.

Social

The user must have the ability to connect with a community of users who share the same goals.

Variety

The product must offer the user access to a variety of classes.

Solution

My users will have full control of their fitness and health journey with personalized fitness and nutrition plans based on their needs and interest, and are also encouraged to browse and unlock badges by accomplishing set goals. Users will also be able to easily track their progress for both earning badges and for their personalized plans. In addition, each user will belong to a subset community within the larger Fitness People community where they can connect with other users who share the similar fitness and nutritional goals.

Design methods used during the project included journey mapping, user interviewing, usability testing, UI/UX design and prototyping solutions.

Onboarding Questionnaire

To get started, the user is asked to complete a questionnaire. After completing the questionnaire, the user will receive a personalized fitness and health plan.

User flows and Prototypes

Discovering Fitness and Nutrition Journey

A guided questionnaire is used during the onboarding process to provide users with a personalized fitness and nutrition plan based on their specific needs and interest.

Personalized Workout Plan and Trackery

After completing the guided questionnaire, a personalized fitness plan is created for the user.

View Achievements Page and Browse Badges

Users can also browse and earn a variety of achievement badges throughout their fitness journey. The badges serve as inspiration and a visual representation of their performance in the different types of set goals they want to reach.

Personalized Nutrition Plan and Tracker

Logging meals and tracking calories is convenient with the integrated nutrition tracker. By navigating to the Nutrition page, the user can toggle between the Nutrition Tracker and their Nutrition Plan.

Fitness People Communityr

Users are automatically connected with a community of users who share the same fitness goals where they can share progress, feedback, stories, messages members, and attend events. They can also leave their current group to join another but to keep users responsible and committed, a member can only belong to one group at a time.

A great emphasis was placed on the personalization of the content and adaptability for the user's individual needs. Extensive customer research that included quantitative surveys and qualitative interviews, revealed that users mostly wanted to see workout and nutrition plans related to their individual needs. These findings acted as a guiding principle during the whole design process.

Result

Click below to view Fitness People prototype.

View prototype